If you plan to invest in gold to build your investment and make a profit then your best option might be to either acquire bullion at a low price or put money into gold equity. However, one must always keep in mind that equity in the form of stock options, bonds, futures and others carries various hazards than possessing gold bullion. In case you own gold bullion you’ll never completely lose all your cash while possessing gold equity can bankrupt you just as it can provide you an excellent return on your investment.
As with any stock shares you really need to conduct fundamental analysis meanwhile to get a clear perspective of the macroeconomics as well as any changes which may intervene. As an example, until recently most investment advisors coached their clients to take a bearish position and now the market has reversed with everybody beginning to turn bullish. So your best bet will be to buy gold while it is in the off-season as prices will likely be far more reasonable.