When people refer to the iphone as a normal cell phone, its a bit offensive to the professional iphone user. This is because even though it can still be used the same way as a basic phone, there is so much more to it. With its revolutionary touch screen controls and the actual iPhone software itself, it was not surprising that the release of the first version in 2007 created such a stir. When the downloadable apps came along a few months later and you could customise your iphone, it was no wonder that each release that followed was greeted like some sort of divine revelation.
What created the big sensation over the Apple iPhone when it emerged out was the brand new touch screen technology, combined with the phone, texting and world wide web abilities that already existed in other products, such as the Blackberry. But as enhancement progressed, people began hearing iPhone application news, that is, news that they’d be able to design and style or download personal apps to customize their phones. This created a new fired up hype even while people were still enamoured of the locked 07 edition.
The initial iPhone was released gradually in several countries around the world. Of course its first release was in its own home, the United States, in June of 2007. Over the following months, the iphone was rolled out across much of Europe and the UK, as deals were reached with the companies that would have rights to be the official vendors. As the iphone distribution spread around the globe, the ques of people willing to pay a high price for the iphone did not falter.
Apple have used some very tactical marketing with the iphone, small upgrades to keep the device buzz alive and in great demand. The actual distinction between the 3G and 3GS versions was primarily one of performance and a few extra video capabilities, but it was the leap in function between the 2007 Apple iPhone and the 3G version in 2008 that really pushed it over the top. Even with some issue over excessive prices, the capability to download useful apps has taken the concept of a simple mobile phone and raised into another world entirely.
Other phone manufactures have jumped on the band wagon and tried to create a competitor for the iphone, although it would be justified to say that it seems no one is capable of knocking Apple of its iphone perch at the present time..
A prime example could be HTC with the launch of Hero in 2009, which seemed to be their take on the iphone. It reportedly was going to compete with the iphone, but although there was quite a buzz about the HTC device, it never really hit the mark. Its operating system, the Googles Android system was great, along with the choice of thousands of downloadable apps. Unfortunately for HTC it was let down by a low spec hardware and painfully slow processor, along with several clumsy hardware buttons at the bottom of the screen that could be pressed in error, swiftly closing your session.
About the author:
David Stuart is a self employed advertiser and marketing expert in the UK. Working from home he runs a small mobile phone insurance company on the web, offering device insurance cover such as iPhone Insurance right through to laptops and even iPad Insurance for apples latest offering.